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See Iris® AI in action

What Iris® AI can do

Five integrated platform capabilities and six AI-powered features that work together as one intelligent system — from publishing and engagement to listening, analytics, and digital care.

CAPABILITIES

Intelligence at every touchpoint.

01 — PLAN

Publishing & Planning

Plan campaigns, schedule content across major networks, collaborate in shared calendars, and maintain brand standards with multi-level approvals. AI-driven content creation and cross-channel publishing at scale.

 

02 — LISTEN

Listening & Intelligence

Monitor conversations at scale across billions of sources in 187 languages. Convert unstructured data into insight through built-in AI summary generation, sentiment analysis, and AI-powered classification.

03 — ENGAGE

Digital Care

Centralize inbound messages, route cases with intelligent logic, apply quick reply templates, and deliver service directly from social and digital channels. Unified queues and smart routing at enterprise scale.

04 — SECURITY

Security

Role controls, audit visibility, SSO support, governance tools, and responsible data practices that meet enterprise standards. Manage roles, permissions, compliance policies, and audit trails from one place.

05 — DATA

Analytics & Insights

Unified dashboards for publishing, listening, and service performance. Track sentiment, productivity, channel insights, and campaign results from a single source of truth — with analytics that turn social signals into strategic advantage.

Plan & Measure

Publishing & Planning

Plan campaigns, schedule content across major networks, collaborate in shared calendars, and maintain brand standards with multi-level approvals. AI-driven content creation and cross-channel publishing at scale.

→ Shared calendars
→ Approval workflows
→ AI content assist
→ Cross-network scheduling

Analytics & Insights

Unified dashboards for publishing, listening, and service performance. Track sentiment, productivity, channel insights, and campaign results from a single source of truth — with analytics that turn social signals into strategic advantage.

AI CAPABILITIES

AI built into every step of the workflow

Iris® AI doesn’t bolt AI onto the side — it embeds intelligence directly into the daily work of every agent, moderator, and social manager. From the moment a message arrives to the moment a response is sent, AI helps your team prioritize faster, respond smarter, and stay in control.

01 - RELEVANCE & PRIORITY

AI Relevance Scoring & Priority Classification

Every incoming message is automatically scored for relevance and urgency. Configurable relevance indicators let teams define what “important” means for their brand. AI priority classification surfaces high-value conversations before they’re missed, while spam detection flags low-value noise so agents focus on what matters.
02 - LABELING & ROUTING

AI Labeling Engine & Queue Routing

Create label rules, priority rules, and queue routing rules using plain natural language — no logic builders or OR statements required. AI auto-applies tags and routes conversations to the right team or queue in real time. All existing rules and configurations carry forward — no rebuilding from scratch.
03 - RESPONSE GENERATION

AI Pre-Generated & On-Demand Drafts

Pre-configured AI draft templates (with brand tone and guidelines baked in) generate response options the moment an agent opens a conversation. On-demand draft generation lets agents trigger a fresh response at any point. Drafts are editable — the agent always has final say before anything is sent.

04 - TRANSLATION & MULTILINGUAL SUPPORT

AI Translation

Incoming messages are automatically detected and translated so agents always know what a customer said — regardless of language. Agents can generate AI draft responses directly in the customer’s language. Full platform UI translation is available, enabling global teams to work in their native language.
05 - CONVERSATION INTELLIGENCE

AI Summaries, Sentiment & Emotion Detection

AI-generated conversation summaries give agents instant context on long or complex threads — no scrolling required. Per-message and per-conversation sentiment analysis tracks customer tone. Emotion detection surfaces frustration, urgency, and satisfaction signals. Entity extraction identifies customers, bots, influencers, or spam.
06 - GOVERNANCE & CONTROL

Multi-LLM Support, BYOK
& Per-Feature Controls

Iris® AI supports multiple LLM providers — configure primary and fallback models based on your compliance and performance requirements. Bring Your Own Key (BYOK) lets enterprise customers align AI usage with existing vendor agreements. Every AI feature is independently toggleable by admins, team, or channel. Privacy-first architecture with data masking ensures sensitive data stays protected.

Ready to carry your signal across every channel?

See how Iris® AI unifies your social publishing, listening, and care into one intelligent platform.

Request an Iris® AI Demo