Three Ireland drives product innovation and sales through community insights
How Ireland’s largest mobile network leverages community for growth
Telecommunications
135%
Increase in sales conversion
26%
YoY membership growth
11%
Digital support via community
About Three Ireland
Three Ireland is Ireland’s largest mobile telecommunications network, with 46.5% market share and over 4.5 million customers. As part of CK Hutchison’s global telecom network, Three Ireland uses its Khoros-powered community to drive product innovation, increase sales, and improve digital customer support.
“We try to identify ways that we can make our products better by going to our community and asking customers what they think. The insights we get directly influence our product roadmap and marketing strategies.”
Patrick O’Brien
Three Ireland
Key Results
- 135% increase in sales conversion driven by community engagement
- 26% year-over-year membership growth
- 11% of digital support handled through the community
- Direct product innovation driven by community customer feedback