It’s all in the data: How NetApp empowers its online community
Leveraging community data to drive support efficiency and organic search traffic
Enterprise Technology
20%
Reduction in cost-per-answer
75%
Website visits from Google Search
About NetApp
NetApp is a global cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. Their Khoros-powered community serves as a critical channel for technical support, knowledge sharing, and customer engagement.
“The support engineers love our community because it gives them a platform to share their expertise directly with customers. It has become an essential part of our support ecosystem.”
Drew Claybook
NetApp
Key Results
- 20% reduction in cost-per-answer through community self-service
- 75% of website visits driven by Google Search to community content
- Support engineers actively contributing expertise to the community