Bunnings shifts negative perception of DIY through knowledge sharing
Achieving 2000%+ NPS boost and AUD $8M in attributed sales
Home Improvement Retail
167%
YoY organic search increase
98%
YoY online sales increase
AUD $8M
Sales attributed to community
2000%+
NPS boost
About Bunnings
Bunnings, founded in 1886, is Australia and New Zealand’s premier home improvement retailer. Their Khoros-powered community has transformed the perception of DIY from intimidating to accessible, driving significant sales and customer loyalty.
“Khoros has remained a supportive partner throughout our community journey. The platform has enabled us to build a community that genuinely changes how people feel about DIY and home improvement.”
Jason Hill
Bunnings
Key Results
- 167% year-over-year increase in organic search traffic
- 97% increase in page views
- 98% year-over-year increase in online sales
- AUD $8 million in sales attributed to community engagement
- 2000%+ boost in Net Promoter Score