Reach every audience from one place
Your customers are scattered across Facebook, Instagram, X, TikTok, LinkedIn, YouTube, and more. Your team shouldn’t be. Iris® AI lets you plan, schedule, and publish across every major social network from a single workspace — with campaign coordination, content calendars, and bulk tools that keep even the largest global teams in sync.
Publishing Multi-channel Publishing
- Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest
- Native scheduling, bulk scheduling, recurring posts
- Timezone-based scheduling for global audiences
- Visual post previews and multi-channel coordination
- Mass publishing tools for large teams
- Mobile publishing and Instagram mobile support
Planning Content Calendar & Planning
- Visual month, week, and day calendar views
- Campaign-linked content planning
- Collaboration, commenting, and content delegation
- Automatic distribution of calendar items to teams
Campaigns Campaign Management
- Campaign planning with briefs, scheduling, and performance tracking
- Content association across channels
- Multi-channel campaign orchestration
- Campaign analytics for ROI and engagement
- Campaign templates for repeated workflows (coming soon)
Assets Content Library & Asset Management
- Centralized media storage for images, videos, and files
- Content tagging, search, and filtering
- Asset reuse across campaigns with version control
- Brand-approved asset library
Paid Promoted Content & Ad Management
- Facebook, Instagram, and LinkedIn promotion support
- Boosted content creation with budget and targeting managed in native ad platforms
- Target audience setup and promotion tracking
- Facebook ad import and creative management
Bulk Mass Publishing & Bulk Operations
- Bulk publishing and batch operations
- Efficiency tools for large-scale production workflows
Never miss a customer conversation
When a customer reaches out — whether it’s a comment, DM, mention, or review — Iris® AI catches it. Every conversation flows into one unified inbox with intelligent routing, SLA tracking, and team queues. No more switching between platforms. No more dropped threads. Every customer gets a response.
Care Engagement & Social Care
- Unified inbox for messages, comments, and mentions
- Conversation threading and team queues with routing
- SLA tracking with alerts and due times
- Quick reply templates and workflow states
- Full context from public to private messages
- Agent and team assignment with real-time notifications
Reviews Reviews Management
- Facebook review monitoring and response
- Multi-platform review aggregation (TrustPilot, Yelp, AppStore, and more)
- Review analytics including sentiment and rating trends
- Respond to reviews directly inside Iris® AI
Mobile Mobile Capabilities
- Mobile content approvals and push notifications
- Optimized iOS list view for on-the-go management
Move fast without losing control
Enterprise teams need speed and guardrails in equal measure. Iris® AI gives you multi-level approval chains, role-based permissions, and full audit trails — so your team can create and publish confidently while compliance stays airtight. When a crisis hits, Pause Publishing stops everything in one click.
Approvals Approval Workflows & Governance
- Multi-level approval chains and centralized queues
- Mobile approvals with automatic review notifications
- Pause Publishing crisis tool
- Full audit trails of revisions and decisions
- Role-based permissions and compliance guardrails
- Moderation policies and configurable controls
Teams Workspaces & User Management
- Custom workspaces for teams or regions
- Basic and advanced workspace modes
- Multi-brand support with granular permissions
- Team collaboration within shared views
- Account relationship management and network mapping
Safety Content Moderation
- Moderation workflows with content review and approval
- Hide or delete content on supported networks
- Spam detection and centralized moderation queues
Know what's working (and what's not)
Vanity metrics don’t cut it. Iris® AI gives you real-time dashboards and custom reports that go beyond likes — connecting engagement data to actual business outcomes. Compare channel performance, track campaign ROI, and export the data your leadership team actually cares about.
Reporting Analytics & Reporting
- Engagement metrics: reach, impressions, conversions
- Channel performance comparisons
- Custom report builder with real-time dashboards
- Export options for external analysis
- Historical trend analysis
- X extended and native analytics
- Review analytics for ratings and sentiment
Tracking Link Tagging & URL Tracking
- URL tagging for analytics with automatic rules
- Initiative-based tagging
- UTM parameter management
Hear what your market is saying
The most valuable insights aren’t in your inbox — they’re in the conversations happening about you right now. Iris® AI monitors keywords, hashtags, and mentions across channels, with AI-powered sentiment analysis that surfaces trends and competitive signals before they become crises — or opportunities you miss.
Monitoring Stream Monitoring & Listening
- Stream monitoring for keywords, hashtags, and mentions
- Multi-channel content aggregation
- Advanced filters and search
- Engagement actions directly from stream views
- Trend identification and conversation spikes
- Competitor monitoring
Intelligence Stream Enrichment & Intelligence
- Enrichment rules for metadata and auto-routing
- AI-powered sentiment analysis
- Automated enrichment categories
- Third-party listening integrations: Brandwatch, NetBase, Talkwalker
Scale without adding headcount
Your social footprint is growing, but your team probably isn’t. Iris® AI’s automation engine, pre-built macros, and bulk operations handle the repetitive work — routing, tagging, responding, moderating — so your people focus on strategy and creativity instead of copy-paste. Plus, open APIs and integrations connect Iris® AI to your CRM and marketing stack.
Automation Automation & Macros
- Pre-defined and admin-defined macros with pre-filled content
- User-input macros and bulk macro application
- Actions: reply, comment, retweet, DM, highlight, label, note, archive, accept, hide, delete, amplify, repost
- Initiative-level macro assignment
API Integrations & API Access
- REST API for programmatic access with webhook support
- CRM integrations (Salesforce and more)
- Marketing automation and analytics integrations
- Developer tools: SDKs and API documentation
- Data export for analytics and compliance
Data Message Import & Export
- Message export and import
- Backup export capabilities